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Tag: Next Best Offer

Lena Ponnath | Insights

The end of the Customer Journey?

Data-driven NBO Marketing of the future The conventional Customer Journey in the digital change In the age of digitization, customer communication based exclusively on the conventional customer journey (customer acquisition, retention, churn) is no longer suitable. Due to the increase in online channels (e.g. social media, interactive videos, apps), touchpoints between customer and brand have …

Continue reading “The end of the Customer Journey?”

01
12
2017

Posts

  • Agile project management as a success factor for distributed teamwork
  • “Best Consultants” award 2020!
  • thaltegos is Salesforce Consulting Partner
  • The Power of Location – It’s all about the ‘Where’
  • Dark Data – the unconscious knowledge

Tags

AI Algorithm Artificial Intelligence Award Big Data Business Intelligence Clustering Customer Journey Dashboard Data Analytics Digitalization Strategy KPI Machine Learning Neural Networks Next Best Offer Performance Touchpoint

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GERMANY

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