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Tag: Customer Journey

Nadine Fuchs | Insights

Quo Vadis – Digitalization in marketing and sales

“Customers don´t measure you on how hard you tried. They measure you on what you deliver.” Steve Jobs Companies across all industries face the challenges of digitalization. “Social Media“, “Micro-Influencer“ and “Cloud Computing“ are just a few examples of this revolution. Soon it becomes clear that new technologies not only enable disruptive product innovations. Rather, …

Continue reading “Quo Vadis – Digitalization in marketing and sales”

07
02
2018
Lena Ponnath | Insights

The end of the Customer Journey?

Data-driven NBO Marketing of the future The conventional Customer Journey in the digital change In the age of digitization, customer communication based exclusively on the conventional customer journey (customer acquisition, retention, churn) is no longer suitable. Due to the increase in online channels (e.g. social media, interactive videos, apps), touchpoints between customer and brand have …

Continue reading “The end of the Customer Journey?”

01
12
2017

Posts

  • A spot light on Salesforce Einstein, Einstein Analytics and Tableau CRM from an user’s perspective
  • Brandeins Ranking “Best Consultants” 2021
  • Agile project management as a success factor for distributed teamwork
  • “Best Consultants” award 2020!
  • thaltegos is Salesforce Consulting Partner

Tags

AI Algorithm Analytics Artificial Intelligence Award Big Data Business Intelligence Clustering Customer Journey Dashboard Data Analytics Digitalization Strategy KPI Machine Learning Neural Networks Next Best Offer Performance Touchpoint

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