Salesforce is the world’s leading CRM system. A CRM connects all available customer information to optimize marketing and sales. The data is stored in the sales cloud and sorted into accounts, contacts, leads, opportunities, and many more. In addition to the wide functionality of Salesforce, Einstein Analytics was added in summer 2017. It is the …
Agile project management allows continuous product development in close coordination and cooperation of the stakeholders even in times of forced measures for distributed work. The change from classic product management to agile frameworks, which is triggered by the digital transformation, affects all business levels of a company. With agile or hybrid project methods, international and …
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Data has become the most valuable commodity in the global economy. It is the ability to harness the power of data, though, that significantly increases a company’s capability to gain a competitive edge. This has led to organizations digging into the data in their backyards, trying to understand more about their consumers, their preferences and …
Continue reading “The Power of Location – It’s all about the ‘Where’”
About 90% of the data available in a company is not used. In many cases, the existence of this data is not even known. In doing so, it can be of central importance for a company to take care of this “dark data”: important information might be hidden that can increase competitiveness, generate sales potential …
Interdisciplinarity is a success factor in all areas of IT service and product development, both in terms of productivity and efficiency. The early involvement of experts and users from the application areas involved ensures that services and products find numerous users and can be successfully placed in the company or in external markets. Data science, …
Continue reading “Data Thinking as a power tool for data-driven service / product development”
