Magomed Anasov | Insights

Performance Management through BI dashboards

Business intelligence dashboards (BI dashboards) are an essential tool in the modern corporate management. In general, a dashboard is a graphical user interface that displays significant information. In the corporate context, the status quo, the development of central metrics and key performance indicators (KPIs) are usually displayed. The information is edited graphically, for example using …

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25
February
2019
Magomed Anasov | Insights

Machine Learning: Definition, Types, Fields of Application

The keyword machine learning is currently omnipresent. Whether in the context of industry 4.0, e-commerce or marketing – basically, machine learning is applicable, when data is available. Was jedoch tatsächlich darunter verstanden wird, ist häufig unklar. The following article gives an overview of what is really beyond that. The renowned expert Robert Schapire sees machine …

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30
May
2018
Alexandra Petz | News

thaltegos is once again ine of the “best consultants” in 2018!

Germany’s largest consulting survey by brand eins Wissen and Statista once again awarded us with the “Best Consultant 2018” award this year, wherefore we can now present the “Best Consultant” label for the second year in a row. We are very proud and pleased about this appreciation of our work. Every year, the magazine brand …

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02
May
2018
Nadine Fuchs | Insights

Quo Vadis – Digitalization in marketing and sales

“Customers don´t measure you on how hard you tried. They measure you on what you deliver.” Steve Jobs Companies across all industries face the challenges of digitalization. “Social Media“, “Micro-Influencer“ and “Cloud Computing“ are just a few examples of this revolution. Soon it becomes clear that new technologies not only enable disruptive product innovations. Rather, …

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07
February
2018
Lena Ponnath | Insights

The end of the Customer Journey?

Data-driven NBO Marketing of the future The conventional Customer Journey in the digital change In the age of digitization, customer communication based exclusively on the conventional customer journey (customer acquisition, retention, churn) is no longer suitable. Due to the increase in online channels (e.g. social media, interactive videos, apps), touchpoints between customer and brand have …

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01
December
2017