Quo Vadis – Digitalization in marketing and sales
“Customers don´t measure you on how hard you tried. They measure you on what you deliver.” Steve Jobs Companies across all industries face the challenges of digitalization. “Social Media“, “Micro-Influencer“ and “Cloud Computing“ are just a few examples of this revolution. Soon it becomes clear that new technologies not only enable disruptive product innovations. Rather, …
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The end of the Customer Journey?
Data-driven NBO Marketing of the future The conventional Customer Journey in the digital change In the age of digitization, customer communication based exclusively on the conventional customer journey (customer acquisition, retention, churn) is no longer suitable. Due to the increase in online channels (e.g. social media, interactive videos, apps), touchpoints between customer and brand have …
Report accompanying the speech given on the topic “Artificial Intelligence and the future of the Data Scientist” By Dr. Michael Wolff Presented at the Munich Web-Week (Münchner Webwoche) 2017
According to Gartner’s Hype Cycle 2016, the public interest in machine learning has currently reached its absolute high point. Generally, the subject of “artificial intelligence” is continually becoming of greater importance in developing new technologies in a wide variety of applications. As a result, businesses and particularly data scientists (a newly created occupational profile) must …